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The basics of SEO

The basics of SEO

Some of you might have heard of SEO before but never really known what it stood for. Some may have never heard of it before. Regardless of this, good SEO is vital to getting your website on the map online. Below we detail the basics of SEO and what it’s all...
300dpi vs 72ppi

300dpi vs 72ppi

We talk about different resolutions, what they mean and what they are for. Why resolutions matter Typically, a picture displayed on a screen or printed on a stock is made up from small dots of colour known as PPI or DPI (pixels per inch or dots per inch). Each picture...
Print finish glossary

Print finish glossary

The print world is full of technical jargon. Here at Martin Hopkins we bloody love a good print finish. Here we explain some of the print finishes we have used for our wonderful clients. From spot UV to embossing, there are multiple options; but what do they all...
CMYK vs RGB

CMYK vs RGB

When it comes to the world of print, the different formats and specifications can become quite confusing. We often find that clients are unsure what terms like CMYK or 300dpi mean. Martin Hopkins created this three part guide to help people to understand these terms...