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A New Brand, A New Website, A New Chapter
Swansea University Events has a brand-new digital home
We partnered with the team to design and build their new website. When we began, it was an exciting moment – their new brand identity had been created, but this was the first time it would be brought to life online. There were no set guidelines yet in place for how it should live and breathe in practice in the digital space.
This gave us both an opportunity and a responsibility. On one hand, the creative freedom to shape how the brand would be experienced online. On the other, the responsibility to interpret the vision with care – honouring and respecting the original brand guidelines while shaping an authentic, purposeful, and future-ready site.
Designing with Purpose
The goal was clear: design a digital experience that truly captured the essence of Swansea University Events, creating a space that would be seen, felt, and remembered by audiences from the very first interaction.
We began by developing a layout tailored to the website’s objectives. This wasn’t just about showcasing the new brand visually – it was about creating a platform that worked strategically.
Our design needed to:
- Highlight the breadth of venues and services available, from conferences and exhibitions to celebrations and film shoots.
- Guide users intuitively from exploration to inquiry, turning curiosity into action.
- Communicate clearly to multiple audiences, ensuring everyone could find the information they needed quickly.
- Enhance perception of the University’s high-profile offerings and reputation.
- Strengthen SEO so Swansea University Events appeared in the searches where it mattered most.
Once the design direction was approved, we moved into the build phase – bringing together our technical expertise to ensure the site wasn’t just beautiful, but a fast, intuitive, and fully responsive experience.
The website was delivered as a fully bilingual experience, adding an extra layer of complexity as we navigated font compatibility, plus a wide range of screen resolutions to ensure it could be enjoyed seamlessly in both English and Welsh.
A Brand in Motion
One of the highlights of the project was working with the new brand’s visual assets. The flexible shape elements offered plenty of creative freedom – from image masking to subtle motion -bringing a sense of playfulness and dynamism while keeping the brand’s integrity intact.
This was the first major expression of Swansea University Events’ new identity. Seeing it evolve from static guidelines into a living, working digital platform was a privilege.
Collaboration and Outcome
The project was a true collaboration. The Swansea University Events team provided invaluable insight and guidance, helping us ensure the final product reflected their goals and audiences.
A great experience from start to finish. The team were collaborative and proactive – striking the right balance between technical expertise and creative input. They took the time to understand our goals and audiences and translated that into a site that’s not only visually appealing but also easy to navigate.
Alys Francis-Hughes, Swansea University Events
For Swansea University Events, the new site is more than a digital refresh. It’s a platform designed to make it easier than ever for people to discover venues, explore what’s on offer, and start planning their next event. From conferences and exhibitions to celebrations and film shoots, everything is now brought together in one place.
Looking Ahead
The new website is a first step in a continuing story. By creating a strong digital foundation, Swansea University Events now has a platform that can grow and adapt with their brand, while continuing to engage and inspire audiences for years to come.
A huge thank you to the Swansea team for trusting us with such an important project – it was a joyful collaboration and a privilege to help bring this new chapter to life.
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