Bilingual marketing agency Cardiff
Bilingual design and marketing for companies across Wales
Effective bilingual communication is about more than translation. It’s about helping people feel recognised, understood and connected to your organisation in the language they’re most comfortable with.
When bilingual design is handled properly, both languages feel equally considered – creating clearer communication, stronger engagement and a more meaningful connection with your audience.
For over 40 years, we’ve worked with organisations across Wales delivering bilingual creative work across print, digital, campaigns, signage, and brand communications – including projects for the Welsh Government and Public Health Wales.
What we offer
Bilingual creative design
Welsh language compliant design
Design and translation coordination
Bilingual digital and print campaigns
Multilingual creative services
While bilingual Welsh-English design is at the core of what we do, we also support multilingual projects for businesses communicating with wider international audiences.
Bilingual communication designed properly
Designing in two languages requires more than simply replacing text.
Different word lengths, reading patterns, hierarchy, and tone all affect how a message works visually and emotionally. We design bilingual communications that feel balanced, accessible, and consistent across both Welsh and English – without compromising clarity or creativity.
How we work
01 Discovery + planning
02 Translation and coordination
We work alongside trusted language partners to ensure messaging is accurate, natural and appropriate for the audience.
03 Creative design and rollout
04 Ongoing support
Why work with us
Experienced in bilingual communications
We’ve delivered bilingual creative work across public sector, healthcare, property, tourism and corporate sectors throughout Wales.
One team, one process
Strategy, design, artwork and translation coordination are managed together – creating a smoother and more consistent workflow.
Creative quality without compromise
Your trusted partner for bilingual design
Bilingual design isn’t simply translation – it’s the careful creation of two equally impactful communications in Welsh and English. It requires precision, cultural understanding and a seamless approach to design and language.
We work with companies across Wales that need bilingual communications to feel consistent, accessible and professionally delivered across every touchpoint in compliance with Welsh Language Standards.
Whether you’re producing public information, campaigns, websites, reports, signage, or marketing materials, we help ensure your communications work effectively in both Welsh and English.
Our clients’ frequently asked questions
What is a bilingual marketing agency?
A bilingual marketing agency creates marketing materials, brand communications, and campaigns in two languages simultaneously – in Wales, this typically means Welsh and English. Unlike a translation service, a bilingual agency designs for both languages from the start, ensuring equal visual impact, correct typography, and cultural resonance in each. Martin Hopkins has been doing this for over 40 plus years, working with organisations from the Welsh Government to independent Welsh brands.
Do I need a bilingual marketing agency if I’m based in Wales?
It depends on your audience and sector. If you serve the public, operate in a regulated environment, or want to build genuine connection with Welsh-speaking communities, bilingual marketing is increasingly important – and in some cases legally required. Over 880,000 people in Wales speak Welsh, and research consistently shows stronger brand loyalty among audiences reached in their native language. For public sector bodies, the Welsh Language Standards set out specific obligations.
What are the Welsh Language Standards?
The Welsh Language Standards are a legal framework established under the Welsh Language (Wales) Measure 2011 that sets out how public bodies must use Welsh in their services, communications, and publications. They require organisations to offer Welsh-language versions of documents, signage, websites, and correspondence. We have extensive experience working within these standards – including on projects for the Welsh Government – and can ensure your materials are fully compliant.
What bilingual marketing services do you offer?
We offer a full range of bilingual design and marketing services: brochures and reports, brand identity, websites, social media content, signage and wayfinding, animation and video, press and digital advertising, and print management. All work is designed bilingually from the start – not translated after the fact – so both language versions carry equal visual weight and impact.
Is bilingual design more expensive than single-language design?
Bilingual design requires more layout work, more careful typographic planning, and additional quality-checking in both languages – so yes, it typically costs more than single-language work. However, the premium is often smaller than clients expect, particularly when we’re working from a clear bilingual brief from the start. We provide transparent fixed quotes, so you know exactly what you’re committing to before work begins.
Can you help with Welsh translation as well as design?
Yes. We work with trusted, professional Welsh translators and can coordinate the full translation and design process as a single managed service. We’re familiar with the requirements of formal Welsh, including the registers expected for public sector communications — and can ensure translated content is proofread and approved before it goes into layout.
How quickly can you turn around bilingual design work?
We pride ourselves on fast turnaround – even for large, complex bilingual projects. We’ve produced 205-page bilingual documents in two days and turned around bilingual animated promotions in a matter of hours. If you have a tight deadline, tell us upfront and we’ll plan the project timeline around it. Bilingual design is double the work, but we deliver at the same pace.
Do you design bilingual websites as well as print materials?
Yes. We design and build bilingual websites that give Welsh and English users a seamless, equally considered experience. This includes structuring navigation, content, and SEO in both languages, and ensuring the site meets Welsh Language Standards requirements for any public-facing digital services.
Do you offer design and marketing in languages other than Welsh?
Yes, while we specialise in bilingual English and Welsh marketing, we can also support projects in a wide range of other languages.
We regularly collaborate with professional translators and language specialists to deliver multilingual design solutions, ensuring your content is not only accurately translated but also culturally appropriate for your target audience.
Whether you need materials in European or global languages, we can manage the entire process – from translation through to design and delivery – so everything remains consistent and on-brand.
Can you manage multilingual projects as well as bilingual ones?
Absolutely. We can scale from bilingual (English/Welsh) projects to fully multilingual campaigns.
Our team ensures:
- Consistent branding across all languages
- Correct formatting and layout for different text lengths
- Seamless integration across print and digital platforms
This means you get one streamlined process, no matter how many languages are involved.
Welsh language standards
Many organisations in Wales have legal obligations under the Welsh Language Standards, covering how Welsh should appear across communications, signage, websites and public-facing materials.
We have extensive experience producing bilingual creative work that aligns with these standards – ensuring communications remain compliant, consistent and professionally designed across every format.
Why bilingual marketing matters
Over 800,000 people in Wales speak Welsh – around 29% of the population. Research consistently shows that consumers respond more positively to brands that communicate in their first language, with higher recall, greater trust and stronger purchase intent. In Wales, where the language carries deep cultural and community significance, bilingual marketing isn’t just a courtesy – it’s a competitive advantage. Welsh language communications help brands connect more meaningfully with audiences across Wales.
Beyond compliance, bilingual design demonstrates accessibility, inclusion, and cultural understanding – helping audiences feel recognised and represented while strengthening trust in your organisation or brand.
We offer a full range of bilingual and multilingual creative services across print, digital, campaigns and brand communications.
What we do:
Brand identity
Bilingual brochures
Multilingual websites
Social media campaigns
Signage and environmental graphics
Packaging design
Video and animation
Press advertising
Reports and publications
Translation coordination
“We recently worked with Martin Hopkins to develop a new bilingual brand, Hapus, for a national mental wellbeing programme of work delivered by Public Health Wales. The team at Martin Hopkins were flexible, patient, and proactive in their approach to the project. The materials produced are comprehensive and of excellent quality, with the brand receiving positive feedback from a range of stakeholders to date.”
Kathryn Harris, Public Health Wales
Got a project?
If you’re thinking about launching something new, evolving an existing brand, or need creative support – we’d love to hear from you.