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18/10/2017

Why brand design matters

Every brand needs to know where it’s heading and why. It needs to tell your market who you are and what makes you and your business unique. A well designed brand speaks with clarity and should be tailored to your target audience, carving its way to greatness. 


Building reputation with brands

You will often hear a company refer to their reputation and how important this is to them. In truth there is nothing more important, however, a companies reputation is built on its brand and the brand tone of voice. Your company brand is your reputation.

brand design facts
brand design facts

Brand design process

Getting to the core of the business is key, understanding the people, the values and the business beliefs enables us to define the best design approach to help drive the business forward. Communication is paramount and our personal hands-on approach means that clients feel part of our creative team. We engage with you through all aspects of the project delivering professional and reliable brand design and business reputation. No branding project is the same and the typical path does not always lead to success. Creative thinking and the realisation of a brands destination comes from tailored research and insight.

Our job is to build brands

Is your brand design performing as it should, ask yourself these key questions:

  • Is your brand reputation affecting the price you can charge for your product or service?
  • Is your brand affecting the ability to attract and retain the best talent within your business?
  • Do you monitor your brand regularly?
  • Do you collect feedback and make improvements?
  • Do you make sure your social circles are a positive reflection of your brand?

Brand marketing services

Martin Hopkins offer brand and marketing advice that will deliver a more meaningful brand reputation and elevate your exposure beyond your expectations.

Find out more

Our brand design expertise

Your brand is the single most important asset of your business, let's make that strong and fully integrated into everything you do.

If this sounds like something you would like to discuss further with our friendly team, please get in touch. We would love to chat about your next brand design creative.


Or, if you prefer digital, we have an online project planner:

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