We worked together with Focus 360 to create a well performing brand design to introduce their services to the market across the UK.
Bristol based start-up company Focus 360 who helps businesses to demonstrate their unique spaces in full 360 virtual reality were looking for a brand design that was unique and encompassed their product offering, brand values and visual nature all in one simple and current brand design mark.
Their offering was something new and exciting within the traditional world of photography. They needed a brand design that would help position them as a trusted team of experts with unrivalled know-how and cutting edge tech to boot. A simple but clear logo form that does what it’s says on the tin.
The approach of the brand project was pivotal to its success. The client trusted us as strategists and brand builders. The beginning of the work started with planning, determining a strategic brand foundation and messaging hierarchy. Working closely with the client, we helped to form the brand name and message. We then created a brand identity that uses a bold, striking colour language to convey the message of expertise and knowledge. With energy consultancy being another arm of the company, their brand had to also encompass their 360 service offering, which formed the shape of the ‘c’ and followed the 360 photography offering too.
The whole team at Focus360 has fallen in love with the new brand identity. The brand has offered reassurance and instilled credibility in the name and the VR service offering it has. Together with their new website design, the brand design has been applied across multiple platforms to increase exposure for the brand.
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