Lozelles is a superior development in the heart of Lisvane, Cardiff. An exclusive development of 2 and 3 bedroom apartments and a 5 bedroom house in a village community, which is a prime location for both country pursuits and modern living. As such it required a very ‘upmarket’ brand to market this to the right audience.
Brand and iconic logo design
The name of the development is simple and memorable so building on this, we promoted a sophisticated image in modern, stylish colours with an icon based around the letter ‘L’ which highlights both the development name (Lozelles) and the location (Lisvane). We chose the colour scheme to mirror the materials being used in the build; utilising an attractive muted red brick colour with navy and white to promote a feeling of style and calm and further enhance the idea of this as a desirable place to live.
We introduced a pattern based around the icon to be used as a secondary enhancing feature where we wanted to concentrate on the text message rather than imagery. Lifestyle and sophisticated CGI imagery was used in a layout that advantageously utilised white space to instill a feeling of open space and freedom and to illustrate the superior offering of ‘luxury living in Lisvane’.
Branded marketing material
TThe promotional material consists of an online and printed brochure, promotional flyers, signage, editorial magazine use and website. All of which use the brand to its best advantage to create a total package that promotes the development in all relevant forms. As an ongoing project this brand is generating satisfying results and definately helping to promote the development in a highly positive way.
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