Emyr Pierce Solicitors

The brief was to create a new advertising campaign that better reflected the approachable, people-focused nature of the firm. The campaign needed to move beyond more traditional legal advertising, creating something distinctive and engaging while maintaining the professionalism, credibility and trust associated with Emyr Pierce.

This was brought to life through a bespoke illustration style, designed to add warmth and personality while remaining aligned with the existing Emyr Pierce brand.

Starting from carefully crafted sketches, we developed a series of playful characters using a soft blue palette, helping the firm show a more approachable, human and people-focused side while maintaining the professionalism and trust associated with their brand. These illustrations became a key part of the campaign, creating a distinctive visual language that helped Emyr Pierce connect with their audience in a more engaging way.

Each advert was carefully designed to allow the bespoke illustrations and thoughtful copy to speak for themselves, balancing playful visuals and personality with clarity and impact. The result was a cohesive campaign style that felt engaging, memorable and unmistakably Emyr Pierce.

The campaign gave Emyr Pierce a refreshed way to communicate with their audience, helping their advertising feel more distinctive, approachable and aligned with the people-focused nature of the firm.

The response from the team was extremely positive, with the new campaign providing a creative platform that could be rolled out across future communications.