IPM Group
B2B brand refresh and website design for a global engineering business
Brand identity
The challenge was to modernise the brand without losing the recognition built over time, creating a visual system that felt more confident, contemporary and aligned with IPM’s position as a global engineering specialist.
We focused on evolving rather than replacing the existing brand, carefully refining key elements to create a more cohesive and confident identity. Through considered adjustments to the visual style, we created a stronger, more contemporary brand system designed to support the next stage of the company’s growth.
The refreshed identity introduced a brighter, more confident orange, updated typography, a refined logo, bespoke iconography, distinctive photography treatments and a cohesive colour palette. Clean geometric layouts and bold industrial styling reinforced IPM’s engineering credentials, resulting in a brand that feels innovative, capable and globally relevant.
With the new identity established, we rolled it out across a comprehensive suite of marketing and business assets. This included the design and build of a new website, service brochure, A5 leaflets, PowerPoint presentations, stationery, project presentation templates, LinkedIn banners, desktop wallpapers, roller banners, a bespoke icon library and a full set of brand guidelines to ensure consistency across every touchpoint.
The refreshed brand created a stronger, more confident platform for IPM to communicate its expertise across global markets.
The new website brings the refreshed brand to life through a clean, modern user experience that clearly communicates IPM’s services, global reach and engineering capability. Designed to support both business development and recruitment, it provides a professional platform that reflects the scale and quality of the organisation.
As a result, the refreshed brand and guidelines provided IPM with a strong foundation for future growth, giving the internal team the tools and confidence to continue developing future marketing materials independently while maintaining consistency across the brand.
“Martin Hopkins has been an exceptional partner throughout the rebrand, demonstrating patience, insight, and professionalism while supporting us through the complexity of scaling our business. Their strategic rigour and deep understanding of our business ensured the rebrand was delivered with clarity, precision, and strong alignment to our long-term goals. The team brought creativity and expertise, translating our vision into a brand that strengthens our market position.”
Randall Smith CEO IPM Group
