JamBox
Startup branding, naming and identity for a self-storage business
Storage for all of life’s transitions
We positioned JamBox around the insight that storage often sits at the centre of life’s biggest moments – moving home, growing families, starting businesses, downsizing, or reinventing spaces.
The line “Storage for all of life’s transitions” reframed storage from a practical necessity into a facilitator of change, progress and possibility.
Visually, we created a bold, optimistic brand world balanced between playfulness and professionalism – combining expressive typography, humorous messaging, vibrant colour and a modular system inspired by the geometry of storage containers.
The result was a confident, modern and credible brand with a visual system that could scale from concept to launch. Giving the founder the confidence and tools to engage and negotiate with partners and move the business forward successfully.
“Having worked with the team on my previous business brand, they were my first choice to help me with the branding of my new venture. They took the time to listen and collaborate with me on my vision.
I’m really very happy with the end result and wouldn’t hesitate to use again or recommend.”
Aqual Khan JamBox