by James Martin | May 7, 2026 | Branding, Designer Talk
At Martin Hopkins, we’ve spent over 40 years helping organisations get clear on who they are, what they stand for, and how to say it in a way that actually lands. In that time, we’ve heard the same question more times than we can count: what actually is...
by Sarah Hickman | Jan 30, 2026 | Designer Talk
“Design for connection” isn’t a new idea – it’s something every good brand agency should already know. But it’s easy for this to get lost today. With tools like Canva, platforms like Fiverr, and AI-generated content (and that’s a whole other article we can write...
by Sarah Hickman | Mar 7, 2022 | Agency, Designer Talk
When I first joined Martin Hopkins (over six years ago now – yikes!), I never believed that one day I would be sitting here as the Creative Director of a wonderfully close-knit design agency. My journey in the design world has been more successful than I ever could...
by martin_hopkins | Feb 26, 2021 | Branding, Design, Designer Talk, Digital, Industry
Creating bilingual designs can have its struggles, but something we often wish was easier is finding the perfect Welsh-friendly typeface. As Welsh agencies will often know, options are often limited when it comes to searching for a Welsh compatible font for your...
by martin_hopkins | Oct 30, 2020 | Design, Designer Talk, Digital, Industry
Often at times it can feel almost impossible to keep on top of your business’ digital marketing needs. With the rate at which things are changing at the moment, it can feel as if keeping your marketing consistent is the last thing on your mind. However, the importance...
by martin_hopkins | Sep 9, 2020 | Design, Designer Talk, Digital, Industry
Retainer marketing /rɪˈteɪnə ˈmɑːkɪtɪŋ/ a long-term agreement between a business and a full-service marketing agency that reserves a set amount of the agency’s time for a recurring fee. Pricing model and service structure of retainer marketing While every marketing...
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