DiSC Cymru: Bringing a Fresh, Human-Centred Brand to Life

We were recently honoured to work with DiSC Cymru, a national partnership framework dedicated to supporting digital adoption in social care across Wales. When they approached us, the goal was clear: create a completely new brand and visual identity that would reflect the framework’s mission while being approachable, engaging, and accessible for all partners and audiences.

Crafting a Human-Centred Brand Identity

From the start, this was a collaborative process. The DiSC Cymru team had a strong vision, and our role was to help bring it to life. The brand needed to be vibrant, modern, and approachable, while also communicating authority and trust.

A key design detail – the “i” in DiSC Cymru representing the individual – puts people at the heart of the framework’s work. The result was a fresh visual identity: clear, bright, and versatile, designed primarily for digital use, with limited print applications to support sustainability and practical needs, such as conference materials and handouts.

A Practical Toolkit of Assets

Alongside the identity, we developed a full suite of assets as a practical toolkit to help the team communicate the brand, framework, and initiatives effectively.
This included brand assets and conference assets to support their sponsorship of the NSCC event and presentations, such as a presentation template, team uniforms, handouts, and – of course – the design, build, and launch of their bilingual website.

Fast-Turnaround Bilingual Website

Time was of the essence: the new brand needed to be showcased at the NSCC conference, where DiSC Cymru were the main sponsor. In just four weeks, we partnered closely with the team to deliver a bilingual website aligned with the new brand. By splitting tasks efficiently, maintaining open communication, and working as one team, we ensured the platform was ready to support the conference launch and beyond – accessible, visually engaging, and fully representative of the new identity.

Visit the website here: DiSC Cymru ↗

Conference Launch and Impact

The launch at the NSCC conference ↗ was a major milestone. With practical, visually engaging tools and a fully functioning website, the DiSC Cymru team were able to connect with partners, showcase the Framework, and lead the conversation on digital adoption in social care from day one. The collaboration between our teams ensured the framework’s first public appearance under the new brand was confident, professional, and impactful.

Reflections

Creating the DiSC Cymru brand and website was a fast-paced, collaborative, and rewarding project. The human-centred identity, practical toolkit, and bilingual website together provide the framework with everything it needs to communicate effectively, inspire partners, and drive digital adoption across social care in Wales.