HRT estate agents recently had their website redesigned and built by us at Martin Hopkins. The new simple design is the epitome of who they are – professional property experts with high quality service and expertise.
Previous website design
The previous website was limited to a certain width and did not scale to different devices well. HRT also found it difficult to make changes to the website themsleves. We took the key features that HRT required such as the search with EA feed integration and created a new design that is optimised for all screens and really makes a spectacle of the amazing properties they have on offer.
Online branding refresh and update
Having been working on the HRT brand and marketing material for years, Martin Hopkins have a strong relationship with HRT. This allowed us to discuss all of the exact requirements they had and how they wanted it to look going forward. As part of our work with HRT we have stripped back the brand to the bold purple with elements of the green implemented to draw the users eye to clickable areas such as the buttons. The refreshed brand feels much more high end and shows HRT for what they really are – trustworthy, expert estate agents.
Strong imagery and content
Covering many areas of property, HRT had a lot of copy and content to carry over, but also required extra copy writing and content to really explain and show people what they can offer. We incorporated all of their previous content, including copying over many news articles into the newer news element. The main requirement that HRT had was to incorporate a more visual feel on their properties, as they really do speak for themselves. The beautiful properties are boasted even more by the fantastic photography the estate agents implement. To really make this element centre stage, we made the image windows full width, with a preview of three teaser images for the property when you are scanning through the search page. The new property preview means that potential buyers/letters might see more to entice them to view the property.
Responsive, reactive web design
Following the new bespoke website design, HRT have seen ab increase in traffic to their site. We believe this reflects the new design and SEO that Martin Hopkins design have created.
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