A fresh, mobile friendly website design Cardiff.
Website design Cardiff for Peter Broughton
Peter Broughton Cardiff, is one of Wales’ largest independent fresh fruit and vegetable suppliers with a long standing reputation for quality and reliability. With their depot local in Cardiff, they wanted to share their company with the locals in a more responsive and playful way.
Therefore, with an aim to inform an ever-growing customer base of the huge variety of produce available, we undertook to redesign the website from our website design studio in Cardiff, building on the success of the current website design and expanding functionality to allow for a more satisfying customer experience, flexible across all mobile devices.
Mobile friendly website design
The new website design is modern and easy to use, making their product offering clearer and encouraging interaction with their brand. The new marketing graphics we created for Peter Broughton have been implemented and mixed with their professional content to liven up their appearance on the market. When looking for a website design in Cardiff, Peter Broughton came to Martin Hopkins Design after years of professional partnership. We offered this fresh new design, with a focus on quality fresh produce and a welcoming message to reflect the kindness of the team.
The website uses the convenient visual editor with drag and drop functions that ensures content population of the website is easy and logical. The new website gives illustrated lists of the produce available, as well as background to the company itself and information on services, delivery and recruitment. With clear call to actions to get people to make enquiries, the website design encouraged enquiry conversions in its first 12 hours of going live!
Fresh marketing approach
The new website design utilises the light hearted cartoon theme adopted for the current photographic marketing, meaning the website has a nice mix of humour as well as abundant useful information. This brand strategy refresh undertaken by Martin Hopkins in Cardiff has brought Peter Broughton into the forefront of the fruit and vegetable industry and shows them as a professional, forward facing and friendly team. It’s safe to say Martin Hopkins and Peter Broughton Cardiff make the perfect pear!
The new site is also fully optimised for mobile use, meaning that loading time is fast and call to actions are clear and easy to click on. The new design means that Peter Broughton catch the huge percentage of people now using mobiles to navigate online.
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