From January 2017, Google will label sites that ask for passwords or card information without an SSL as ‘not secure’.
What is an SSL Certificate?
SSL means Secure Socket Layer. Although it sounds complicated, it is actually quite simple. SSL Certificates are small data files that digitally bind a cryptographic key to an company’s details. Put simply, on a web server it will activate the padlock, the https protocol and allows secure connections from a web server to a browser. This will allow consumers to see that a website is secure enough to trust entering sensitive information. You will have seen these kinds of certificates before, especially on sites like Lloyds Bank where security is key. They will have paid to get the best SSL certificate available. This displays the padlock, secure https address and also gives you a more detailed summary of the pages security (See below). You’ll notice that, at present, Chrome will only display an icon of a white page when the site you’re visiting is not secure (HTTPS), a green locked padlock when it is and a padlock with a red “x” on it when there’s something wrong with the HTTPS page. The changes to this labelling will bring even more attention to the fact that some sites are insecure.
Google are making it much easier for customers to spot if a site is secure or not
From January 2017, Google will be labelling websites that request for card details and passwords without an SSL as ‘not secure’ with a padlock with a cross through it. This will be made even clearer by the use of red colour for ‘not secure’ and green for ‘secure’. SSL certificates will protect your customers’ sensitive information such as their name, address, password, or credit card number by encrypting the data between their computer to your web server. SSL is a standard for online security, and you will need a Server Certificate if you plan to accept credit cards on your website.
Why does this matter to me?
Once this change occurs, consumers will easily be able to tell if their details are going to be secure on your website or not. If they can see your site is labelled as ‘not secure’, they are more likely to leave the site without purchasing anything due to a fear that their details will not be kept secure. Not only this, but Google will consider your sites security when ranking it for Google searches. Meaning if your site is more secure than other similar ones, it could be higher up on Google’s search results.
Accept credit cards securely on your website
If you want to sell products or services online (likely through one of our eCommerce web options), it is vital to give customers confidence when buying through your website with a SSL certificate. This will keep customers clicking through to checkout without the worry that their details are not secure.
So, how do I get an SSL certificate?
At Martin Hopkins, we pride ourselves in keeping up with the latest changes online. If you feel your site needs an SSL certificate, get in touch. We can help out with varying levels of security.
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