Transforming IPM Global – From Brand Refresh to Full-Scale Activation

IPM Global, an engineering-solution business, came to us initially for a light-touch brand refresh. What started as a small project quickly evolved into a comprehensive brand transformation -including an evolved visual identity, brand guidelines, website redesign, digital and print collateral, and even a sub-brand integration.

The project showcases how our holistic approach to brand, design, and digital can create lasting impact and strengthen client partnerships. With over 16,000 projects completed worldwide, IPM Global is looking to expand its global footprint and become the preferred engineering partner for clients seeking to make a positive difference towards a sustainable and innovative future.

You can read IPM Global’s own news article about their growth here.

Understanding the Brief

IPM Global came with a clear vision and approach for their brand. Our role was to help bring that vision to life – refining the brand identity and ensuring it communicated effectively across all touchpoints.

Our collaborative approach included:

• Weekly meetings with the client to align on creative direction
• Translating their vision into a cohesive visual identity
• Providing a practical brand toolkit with ready-to-use assets to start implementing the refreshed identity immediately
• Ensuring every element communicated the brand’s values and expertise

The Brand Transformation

What started as a small refresh steadily evolved into a full brand transformation consisting of:

Visual Identity: An evolved version of the original logo icon, with a refined font, updated colour palette and tighter visual system, to create a more modern and professional look.

Brand Guidelines & Toolkit: A comprehensive guide and ready-to-use assets, allowing the client to implement the new identity across digital and print channels immediately.

Sub-Brand Integration: Introducing a new sub-brand that was clearly aligned within the overall brand architecture, reflecting its relationship to the core brand while maintaining its distinct purpose.

This phase demonstrates our expertise in strategic branding, ensuring that every visual element communicates the client’s values and strengths.

Digital & Print Collateral

As part of the brand transformation, a full suite of digital and print touchpoints included:

Website redesign: The project originally began with a clear goal – to build a website that would bring IPM Global’s refreshed brand identity to life, highlighting their growth, expertise, and ambitions in a way the previous site couldn’t. As the project evolved alongside the full brand refresh and new visual style, the website became a central part of the brand activation. Today, it stands as a modern, intuitive platform with streamlined architecture, user-friendly navigation, and visually engaging content — all designed to communicate IPM Global’s story with clarity and impact. Delivered in a rapid timeframe, the site ensures the brand makes a bold, consistent impression across every digital touchpoint, reflecting the company’s forward-looking vision and expanding global presence.

Digital assets: Templates for social, email and presentations, ensuring a consistent look and feel.

Print collateral: Business stationery, brochures and other materials, aligned with the evolved brand.

This is where our design and digital capabilities come together to ensure the brand is not only beautiful but functional across channels.

Brand Activation

The rollout transformed the refreshed identity into a living, breathing brand. Brand activation allowed the visual style to shine across all touchpoints, ensuring it was:

Flexible: Scalable for future growth, including new services, markets, and sub-brands.

Consistent: Every touchpoint, digital or print, reflected the same style and messaging.

Impactful: A visual system that grabs attention and communicates the brand’s expertise and credibility.

An Evolving Partnership

The rollout transformed the refreshed identity into a living, breathing brand. Brand activation allowed the visual style to shine across all touchpoints, ensuring it was:

Flexible: Scalable for future growth, including new services, markets, and sub-brands.

Consistent: Every touchpoint, digital or print, reflected the same style and messaging.

Impactful: A visual system that grabs attention and communicates the brand’s expertise and credibility.

An Evolving Partnership

The rollout transformed the refreshed identity into a living, breathing brand. Brand activation allowed the visual style to shine across all touchpoints, ensuring it was:

Flexible: Scalable for future growth, including new services, markets, and sub-brands.

Consistent: Every touchpoint, digital or print, reflected the same style and messaging.

Impactful: A visual system that grabs attention and communicates the brand’s expertise and credibility.

An Evolving Partnership

What could have been a one-off engagement has grown into a long-term partnership. We continue to work with IPM Global, supporting brand evolution, digital initiatives, and strategic communication.

Martin Hopkins has been an exceptional partner throughout IPM Group’s rebrand—a process that has taken time due to the simultaneous challenge of scaling our business and navigating a project of this scale. Their patience, insight, and professionalism have been critical as we navigated this complexity, ensuring the rebrand was delivered with clarity, strategic alignment, and precision.

This rebrand is more than a visual refresh; it reflects IPM Group’s purpose, values, and long-term strategy. It communicates our commitment to operational excellence, sustainable growth, investment in people and technology, and multigenerational collaboration. It positions us as a partner of choice for clients globally while reinforcing our ambition to be a career destination for top talent in the sector.

The Martin Hopkins team brought creativity, strategic rigour, and an understanding of our business, translating our vision into a brand that supports our growth objectives and strengthens our market position. Their patience and professionalism throughout this process have been invaluable.

— Randall Smith, CEO, IPM Group

This demonstrates our ability not just to deliver projects, but to become a trusted brand, design, and digital partner.

Future ready brand

The IPM Global project highlights our collaborative and holistic approach to branding and digital design – from strategy and identity to activation and ongoing partnership. By combining these skills, we deliver not just a refreshed look, but a connected, living brand system that drives recognition, impact, and growth.

With IPM Global aiming to expand its global footprint and position itself as the preferred engineering partner for a sustainable and innovative future, this refreshed brand ensures they are ready to make that vision a reality.