Web design can be a complex thing… conversion rates and bounce rates can seem confusing, but really it’s quite simple. You want people to go on your website, stay on your website and then get in touch with you. Find out how adding a visual cue can improve your website design and increase enquires and sales.
Keep your web design simple
A common mistake some people make is crowding their web design with too many elements that can cause confusion for users. This then leads to them returning back to the search results and away from your website and onto competitor’s websites. Not only does this increase your bounce rate (number of people leaving your site), it decreases your website conversions (number of people making an enquiry/purchasing a product or service etc.). But how can you solve this? With visual cues and user experience planning. As website designers in Cardiff, Martin Hopkins offer a full service to ensure your web design is up to scratch. See our website services to find out more about how we can help you.
Encourage more interest in your web content
You need your web design to be easy to navigate and also user intuitive. When a consumer is looking at a particular product or service, maybe they will also be interested in a similar service? Adding elements like ‘You may also like…’ can stop your bounce rate from increasing as users feel that it was easy to find the content they are looking for. Google will favour your site for lower bounce rates and relevant content, which will in turn boost your Google ranking.
Website call to actions
Another common mistake it not encouraging click throughs on your web pages. Good content is critical to a website design, but to provide great content and not encourage a point of contact is a missed trick. Once a user finds the correct content or service on your website, you want visual indicators of how to get in touch with you or how to purchase your product or service. Failing to implement this into your website design can result in a lack of conversion from page views to sales. However, along a similar line you need to make sure that you aren’t over doing the call to actions on a page. Make sure they are placed in logical positions where there is a natural break to encourage a point of contact.
Make it obvious what they need to do next
Next, previous and back buttons can all enhance your websites user experience too. This reduces the amount of clicks a user needs to make to navigate your site, which in turn makes it simpler to navigate. For example, if you have a blog, adding next and previous or back to blog buttons will help users find more of your web content that is relevant to them and again, might encourage them to contact you. Make the next step simple, for example when viewing a property you would want to add the ‘arrange a viewing’ button to ensure you get interest from potential buyers/renters.
Make sure when adding these visual elements, they stand out amongst other content. Try splitting them out with either colour or a divider line and a clear button that users will recognise. Similarly, utilising imagery alongside a call to action or navigation can indicate to users what it is they are clicking through to. This will stop them from visiting a page only to find it is the wrong content for them, which will in turn reduce your bounce rate which is always a positive.
Encourage contact with potential clients
Your contact details should always be easily accessible on your website. A good way to implement this could be to incorporate your phone number or email address (whichever is most used) into you top navigation bar in a bolder font or colour. That way consumers will be able to easily access your contact details.
Start your project
Martin Hopkins is owned and run by award-winning creative minds. If you have an exciting new project, submit your brief and we will be in touch to give you a project quotation based on your requirements.