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Website design for Aktons Estate Agents

Aktons estate agents came to us looking to refresh their current website with a fresh new up to date website design. The new website needed to be fast, mobile-friendly and easy to use, as the current one ran very slowly and this was affecting their customers experience online.

Website design Brief

Aktons felt that their previous website design might have been driving customers away from their services as opposed to towards it. The older website ran very slowly and was harder to navigate. This meant they wanted a web solution that had an enhanced user experience, hosted on our lightning fast Rackspace server and had an easy to use CMS (Content Management System) behind it to allow them to manage the website on a daily basis. Along with this came a subtle but effective tone of voice change for the company, helping to improve brand coverage and message making sure the locals knew that Aktons were a local, reliable and professional estate agent.

Estate agents website design cardiff
website design estate agents

Estate Agent Website design

A responsive web design was a must, being able to automatically resize itself to fit the size of the screen being used to view them, providing a far superior user experience. With the response speed of the previous web solution being an issue and having the property requests taking an age and slow for the web pages to load. We looked to build an eye-catching web design whilst using the most up-to-date, best practice methods, giving our client the greatest opportunity to excel. This coupled with a super fast hosting platform all made for a much better online experience. Implementation of our bespoke super easy to use content management system made for effortless updates and the ability to track contact request and alter the featured properties all at the blink of an eye. The web development had to integrated intergrated with the Vebra estate agent property software so that all property updates automatically filtered in. ValPal instant property valuation software offering a minimum, average and maximum valuation potential for your home. The property search function had to be prominent and was the primary call-to-action so it needed to be clearly displayed and prominent on the homepage, and easily accessible through all web pages.

Website Tone of Voice

A more sophisticated imagery and bold use of colour allowed us to show Aktons for what they are; a big and reliable company in Caerphilly and the South Wales property market. The imagery became more personal and relatable, to enable a connection with the end viewer to allow them to connect to the message more. Clear call to actions to engage with the user and more importantly convert on the web traffic generated. The tagline 'Your local property experts' was injected across the website, to show people that they are local and friendly experts in the property market.

Aktons website search
Estate Agents Flyer Design

Professional website designers

Aktons are very happy with their new website design and development and the new tone of voice created reflect their drive to provide the best customer service and experience in Caerphilly. The new site loads much quicker and utilises the property images much more. Arranging viewings and valuations are much easier for customers now with a clear call to actions across the website. And the best of it all, it is all responsive to each device size making mobile navigating much simpler.

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