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Client: Jeffrey Ross
Categories: Branding • Digital • Packaging

Upon their start-up, Jeffrey Ross commissioned us with the production of their corporate logo branding, marketing material and development of their extensive website which has recently been updated to incorporate and integrate virtual reality properties. The result being an enviable reputation as a well established, modern forward thinking premium Estate Agency based in Cardiff...


Services:
Branding 
Responsive Website design
Website development & Hosting
Property Feed Integration
Virtual Reality Integration
Content Management System
Stationery Design
Vehicle livery graphics
Print Design

Visit:
jeffreyross.co.uk

Brief

Jeffrey Ross approached us to help add a little magic to their Corporate identity design. The brief was simple, create a premium estate agency brand that and marketing material with a view to progressing and establishing the brand as one of the top agents in its sector. As part of a recent brand repositioning exercise, we were asked to redevelop their website from the ground up with a fresh new look and feel, whilst generally making the experience and functionality more relevant to their audience. Tasked to modernise and bring their website up to date whilst still reflecting their positioning, a responsive website format was a must make the user experience on mobile and tablet as strong and engaging as possible.

Jeffrey Ross website design ipad
website design laptop macbook responsive estate agents website

Solution

A sophisticated use of type and imagery to convey the professionalism of the company in an eye-catching, stylish way.  Specialist imagery that conveys an idea rather than a literal image is used with punchy, often quirky headlines making it engaging to the viewer or prospective client. Simple messages that get the point across without the usual jargon associated with marketing properties! A Nice chunky typeface for good contrast and ‘stand-out’ appeal. Typestyles, colour and themes are carried through on all items to maintain the integrity and reinforce the brand. With an increasingly large percentage of property purchasers visiting via their mobile, that naturally meant delivering a fully responsive site complete with our bespoke Content Management System to power the large amount of content within it.

Key website Outcome Improvements:
To generate more leads
Simple search, mobile locate and radius
Easy to use content manager system (CMS) for page editing and news updates
Make the site responsive to mobile and tablet traffic
A ‘wow factor’ design

car signage design Cardiff livery
Business card design estate agents jeffrey ross print

Results

A clean, strong but friendly brand that is easily recognisable in the marketplace with a contemporary premium feel to all branded items. The branding has established itself with very positive results for the company, who continue to go from strength to strength. With the website, we have built a bright and sophisticated portal that incorporates a seamless user journey. Fully integrated with the clients back office software (Vebra) the properties seamless feed into the website making very little admin syncing across both website and back office. The website was designed with the end user in mind, the site is clear and easy to use which will help generate leads for the company while giving greater impact to the property imagery.

Jeffrey Ross brochure design and print
Print design for Jeffrey Ross estate agents print

quote testimonial jeffrey ross

What the client said

"We have found Martin Hopkins of huge benefit to our company’s corporate branding; following just a few meetings they were very clear how we wanted our branding to look. The working relationship is excellent and they have always delivered quality and creativity within our required timescales. We have huge ambitions to expand as a company and with Martin Hopkins we are able to challenge the branding of our established competitors".

Ross Hooper-Nash
Managing Director
Jeffrey Ross, Estate Agents

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