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Client: Morgans Residential
Categories: Branding • Digital • Print

 Formerly known as Morgan Lloyd Williams, with 25 years’ experience in all aspects of the local property market, Morgans commissioned Martin Hopkins to undertake the design of their new corporate logo branding, marketing material, shop livery and website...


Services:
Branding 
Responsive Website design
Website development
Content Management System
Property Feed Integration
Stationery Design
Marketing Design

Visit:
morgansresidential.co.uk

Brief

The company had changed it’s name so the branding was in need of updating and needed to stand out more in an ever increasing, estate agent, market. Morgans estate agents is dedicated to building relationship and trust between buyers and sellers and making sure they feel confident in every step of the process. They were looking to solidify the brand of the company whilst the website had to be optimised for mobile and tablet traffic to help improve and convert more leads.

Estate agent website design and build
Morgans Residential bespoke brochure design and print

Solution

The original brand utilized a script face which lacked strength and was quite hard to read. We adopted an appealing, chunky serif font for the logo with a byline that was clear and concise. We carried through the blue from the original house style but adjusted the colour to a richer shade of navy which used in conjunction with deep yellow produced a logo that is strong, classy and professional, while still being ‘friendly’ and maintaining an association with the previous blue brand.

The colour scheme has been carried through on promotional material with the use of strong bands of the corporate colours and highlighted sections. A cleaner, more structured layout was constructed so that items are easier to read and all the important information stands out at a glance. 

The website was constructed for ease of navigation and all property details accessible via an easy-to-use search facility that allows prospective clients to key in the preferences they are looking for in a property. 

Branding design for Morgans Residential
Property website design for Morgans Residential

Result

A refined logo mark, complimented with a bold and sharp colour scheme has giving a massive lift in enquiries and brand impact in the local property market. Promotional material is much stronger, more striking and interacts throughout for a cohesive brand experience that clearly identifies the company through all medias.

We created a website that looked distinctly different from other estate agents websites to portray that difference to the end user of knowledge and detail in everything that they do. The website is working extremely well for them and the branding ensures the company is being perceived as a professional, modern company with a solid grounding in the market.

quote testimonial morgans residential estate agents branding logo

What the client said

“From the moment we saw the new branding proposals, we knew we have come to the right place. The quality of their work and the ultimate success it has garnered for us is a testament to their professionalism, enthusiasm and skill. We have always found them remarkably easy and friendly to deal with and they bring a vast amount of experience to the table. I would not hesitate to recommend Martin Hopkins to anyone who wants their company to succeed.”

Rhodri Morgan
Partner
Morgans Residential

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