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Peter Broughton branding logo design

Peter Broughton, one of Wales' largest independent fresh produce suppliers, approached us to redesign the corporate branding logo, followed by website design and various marketing materials including a complete overhaul of the company’s van signage...

Branding logo brief

Peter Broughton partnered with Martin Hopkins Design to increase the strength of their brand to help them maximise their sales and elevate their profile. This was a wide-ranging project to initially redesign the branding logo for Peter Broughton which was dated and in need of a creative overhaul. This was then followed through by a fresh website design, various promotional items and complete overhaul of the company’s van signage.

 

Peter Broughton branding logo design
Peter Broughton lorry signage design

Branding logo design

Really strong, iconic photographic images were utilized throughout the development of corporate material and primarily for use in large format on the vans and trucks. This was used in conjunction with the new, more modern logo, a clean legible brand that utilizes the blue and yellow colour scheme of the previous brand.  Combined with a clean, reader-friendly type font and areas of white space to create a fresher overall branding.

Vehicle graphics for Peter Broughton
Peter Broughton print design colourful business cards

Vibrant branding design

Really strong and eye-catching result. The vehicle livery in particular with its stunning fruit or veg images has a particularly strong presence in the market place and promotes the business in a highly visible way. The client has had great feedback and been featured in a number of Trade magazines as a result of the new branding. We've been working closely with the guys at Peter Broughton for nearly 9 years now, over which time the business has gone from strength to strength and now brushes shoulders with some of the leading brands. Peter Broughton has expanded into the fresh flower market, which we have created the ‘sister’ brand for, Peter Broughton Flowers.

Peter Broughton Flowers

quote peter broughton branding logo

What the client said

"Peter Broughton Ltd have used the services of Martin Hopkins for the past 25 years. The personal service and quality of their ideas/ designs/ products over this period can only be described as exemplary. In 2013, Martin Hopkins designed a complete rebrand for our company which was outstanding, with striking vehicle graphic designs providing a new fresh modern image to go forward with - we continually receive compliments on these designs. This was followed by the design and installation of our website incorporating the new brand design. As a company, we highly recommend Martin Hopkins."

Nicholas Broughton
Managing Director
Peter Broughton Ltd



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