Boo Brand
– Made from Bamboo

A wonderful new sustainable brand, launching a range of plastic free products made exclusively from bamboo.

Boo is an eco-friendly range of products made from bamboo. Our role in creating the brand design and packaging design has helped Boo establish a memorable presence on the sustainable brands market.

What we did

Brand Identity + Logo
Brand Strategy
Packaging Design
Print Design
Illustration Design

What we did

Brand Identity + Logo
Brand Strategy
Packaging Design
Print Design
Illustration Design

A plastic free brand

As part of the good dot this new brand is set to take over the world of eco-friendly swaps. Using the sustainable material of bamboo, Boo specialises in plastic free products for a better planet. Parent company Ingreens came to us to produce their sub brand for this line of sustainable products.

The brand

We have said it before, and we will say it again – less is more. When our brand designers got to work on the new brand, they started with a bold, identifiable logotype. Easily recognisable on shelf packaging, we customised the logotype to form the shapes of the infamous bamboo stem.

Carefully crafted curves in the letter ‘b’ give the subtle illusion of a bamboo stem, whilst the overlaid shapes of the famous bamboo leaves create a playful, wholesome brand that makes a statement on the shelves.

A colour palette true to thebrand's roots

Earthy tones and warm accents give this brand design it’s true tone of voice.

Communicating its planet friendly advantages, the Boo brand’s tonal palette makes recognition on the shelves that much easier. We wanted consumers to be able to identify the eco-friendly nature of this product from a distance, without too much crowding. Pairing the minimal logo with the perfectly suited colours, boo becomes an identifiable sustainable choice next to other competitors on the shelves.

The stamp of approval

The new boo logomark carved the opportunity for a beautiful stamp design. Using the tagline ‘boo made from bamboo’ we created logo variations for use as a stamp on packaging and parcel packing. The client now has a choice of the bold ‘b’ stamp or the full ‘boo’ logo stamp for different applications and sizes.

Good for you, good for the planet

Boo is a low energy toilet and kitchen paper that is naturally unbleached, soft and effective. The best part? It’s totally water soluble and great for the planet. Boo loo roll will totally breakdown and is completely compostable.

To communicate its core benefits, our designers created a series of icons to showcase each of its planet friendly features.

Perfectly packaged

Next up comes a combination of creative efforts. Once the brand strategy and identity had been defined, we naturally moved onto the packaging designs for the boo loo roll and kitchen rolls.

These were designed to be as sustainably produced as possible – using minimal amounts of ink when printed – a real challenge for any packaging designer. The final result is a carefully crafted box packaging, that ensures the design is flexible and easily applied throughout different sizes.

All of this, while still making the Boo brand sing.