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Coffi Lab

Brand Guardianship – Creating bespoke marketing materials and web design for a recently established and growing dog-friendly neighbourhood coffee shop with an existing master brand.

Coffi Lab Marlborough Interior Signage

Coffi Lab’s dog friendly coffee shops are the perfect place to relax with your four-legged friends. We worked together with the founder and their existing brand assets to create in-store and online consumer POS and marketing materials to create the perfect atmosphere and customer experience.

What we did

Additional Illustration Design
Web Design + Development
Signage Design + Formatting
Marketing + POS Material

42+

Illustration designs
(and counting!)

35+

Signs, posters and flyers

9

Stores launched
(so far!)

Coffi Lab

Coffi Lab’s mission is to bring a little happiness to your neighbourhood, along with great tasting coffee, award winning cakes and a dog friendly atmosphere. All this, while raising vital funds for Guide Dogs UK. As designers, our mission is to bring their existing master brand design to life and support its growth with launch kit and consumer materials. For example: in-store activation (signage, branded marketing materials, additional bespoke illustrations, product signage and packaging), plus a fully developed and engaging website design.

More than just coffee

Working with Coffi Lab to bring their vision to life was no easy task. Despite many elements in production and quick turnarounds, we are proud to have supported the team to see the successful opening of nine (at the time of writing!) coffee shops, with many more on the way!

Website Design and Development

Recognising the importance of the website as a primary point of contact for potential customers, Coffi Lab wanted to enhance its online presence and get the website looking its best. Coffi Lab came to us with the brief to rejuvenate their existing website with a refresh and we gladly took on the challenge. Our designers redeveloped their old website with a new and fresh style while capturing the essence of the Coffi Lab vision – and, of course, featuring some delightful dog photos along the way!

Story telling signage

As part of the new store set ups, Coffi Lab needed a high volume of dibond signage, wall art, posters and additional visual elements. Collaborating closely with Coffi Lab, we diligently adhered to each store’s deadline, contributing to the creation and production of over 11 posters, 20 internal wayfinding signs, hand painted signwriting, and beyond! Whatever the requirement, we partnered with Coffi Lab to create it.

Coffi Lab Marketing

Illustration designs

One of the most notable aspects of Coffi Lab is their distinct illustrations. When we first adopted Coffi Lab, their brand came with a set of established illustrations already designed and in use. Our opportunity was to create and build additional assets that honoured the original designs.

Needless to say, this was a dream come true for our illustrators — who wouldn’t love drawing coffee and pups all day?!

Last but not least:

Client Relationship

Here at Martin Hopkins, we care about what we create. As proud dog owners and coffee addicts, our team fell in love with the concept of Coffi Lab from the start – bringing their vision to life across each store was truly rewarding!

Needless to say, this resulted in a great studio-client relationship that we hope will continue into the future.

Branding by Ryn Frank
Photography credits: Coffi Lab

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