Branding for Aktons Estate Agents
For your next move.
Aktons estate agents were in need of a brand refresh. Having had their existing branding since launch, it had become dated and did not reflect their vision for their estate agency. We approached Aktons with a new vision for their identity. We wanted to emphasise their friendly approach and personal service. Introducing a secondary colour allowed this identity to really open up and become a more approachable brand. Their bold heritage red was adjusted to suit and the branding took on a new life. Reflected in their website design and marketing, Aktons showcased their potential both digitally and in person.
A responsive web design was a must, providing a far superior user experience. Previously Aktons struggled with their website loading speed, so we looked to build an eye-catching web design whilst using the best practice methods. This coupled with a super fast hosting platform all made for a much better online experience. Implementation of our easy to use content management system made for effortless updates and the ability to track contact requests. The web development had to integrate with the Vebra estate agent property software so that all properties updated automatically. ValPal instant property valuation software was injected to offer a minimum, average and maximum valuation potential their clients.
The property search function was at the forefront of their website design, and made user navigation far easier. Their primary call-to-actions are clearly displayed and prominent on the homepage. Calls to contact the estate agents are also accessible through all of the web pages.
Brand tone of voice
A use of sophisticated imagery and bold colour allowed us to show Aktons for what they are; a big and reliable company in Caerphilly. Above all, the imagery became more personal and relatable, to enable a connection with the end viewer. As a result, clients can connect with them on a more personal level. The tagline ‘For your next move’ was injected throughout their marketing to identify their local and friendly approach to the property market.
Aktons are very happy with their new brand design and website development. Now their new tone of voice created reflects their drive to provide the best customer service and experience in Caerphilly. The new website loads much quicker and utilises the property images much more. Consequently, forms to arrange viewings and valuations are much easier for customers to access. And the best of it all, it is all responsive to each device size making mobile navigating much simpler.