Small things makea big difference.
Chambers came to us looking for an advertising campaign that utilised creative thinking through illustration design. Chambers are a small, family run estate agents in Cardiff. They pride themselves on great service and a family oriented ethos. Based on this information at brief stage, our designers came up with a series of adverts that focused around the phrase ‘small things make a big difference’. After all, it is the small things that estate agents do for families and couples that makes a big difference to their move.
- Advert design
- Illustration design
- Print design
- Social media design
Personalisation is key
All of the advert designs are completely bespoke to them. Our graphic designers worked to create a playful illustration style that suited the estate agents brand colours and logo. With the brand being inherited, we ensured that the designs followed their brand style. As we were trying to go by the family approach, we created beautiful illustrated characters that softens the adverts and shows them as a local friendly agent, that can be trusted to help families and couples in their next move.
The illustrations are all united under a ‘key’ theme, with the key element appearing in each of them. Did you spot them all?
A great advert needs great copy writing. We create each piece of an advert, including the wording, to ensure that the advert message and brand message is spot on. Each advert uses a play on words to suit the illustration design and message that Chambers wanted to get across. All of this works together to create a cohesive and effective message for their advert series.
We have since created various print and digital assets for Chambers Estate Agents, which will add to their brand and personality. All of these follow the ‘key’ theme we have established with the previous advertising campaign, ensuring continuity between the external and internal assets.
Ideas outside the box
“From initial consultation to end result, I felt that Martin Hopkins had our best interests in mind and I was particularly impressed with the advertising campaign produced. I will be using their services again and would recommend them to anyone looking for ideas outside the box.”
Senior Property Consultant at Chambers Estate Agents