Data Unit Wales came to us looking for a rebrand of their current logo and messaging. Following a detailed meeting, we began working on a complete overhaul of the branding and brand strategy. During this time we worked hard to simplify the brand and ensure that it was bilingual and modern. This started with a name change to Data Cymru, which reads as “Data Wales” in both Welsh and English. The importance of bilingual branding played a big role in our strategy meetings, and was one of the most important elements to the simplified naming and rebrand. Not only that, but it allowed Data Cymru to purchase a Welsh domain name data.cymru.
- Bilingual brand
- Brand design
- Layout design
- Motion design
- Print design
- Brand identity
The need for a rebrand
Data Cymru’s existing brand design was outdated and in need of revival. As a company who works closely with the Welsh Government and other high profile clients, having a professional, bilingual brand identity and clear messaging was vital. Our sophisticated yet bold rebrand aims to deliver on Data Cymru’s goals.
Bilingual branding design
We wanted to make sure that we designed a clear and simple bilingual brand for Data Cymru. This began with a bold colour scheme and clean cut typography. Our designers came together to sketch out initial design ideas, along with a new slogan: ‘insight beyond the numbers’. The vibrant blue hints at technology and mathematics, with a grey colour to add sophistication and professionalism. With a lot of marketing being online, we wanted to ensure that their brand identity stood out in the market as a modern, forward thinking company with the use of a distinguishable blue.
The bilingual logo mark
The logo mark itself is simple and dynamic, combining elements of the ‘D’ and ‘C’ to create a bold icon mark for use throughout social media and online marketing. Crafted to represent the flow of data, the mark speaks for the company with no words needed. This bilingual logo has been injected throughout other marketing materials to become a recognisable statement that makes them instantly identifiable in the market. The new brand design commands a presence on the market and showcases Data Cymru as a longstanding and reliable company. All of this was vital with a long client list and much of their work being done in the government sector.
A new brand identity
This new brand design cements Data Cymru’s position in a professional and demanding marketplace. With its bold colour scheme, open and rounded type and simplistic mark, their presence will be seen and heard. Bilingual branding now represents their improved ethos and gives them a better presence amongst their competitors and clients. They can now utilise a recognisable brand with a creative brand strategy that will continue to grow their business.
Our new brand design reflects our vision
“We worked with Martin Hopkins to refresh our brand in 2018 to coincide with the launch of our latest five year strategic plan. They listened to us and took our suggestions on board. Our new brand reflects our vision for the organisation and has been very well received by our partners and stakeholders.”
Cyfarwyddwr Cynorthwyol / Assistant Director at Data Cymru
Let’s talk results
creating a new and modern brand identity
a style that communicates clearly
realising a new vision and creating a better presence