Virtual Reality Brand Design
Virtual reality
brought to life.
In a heavily digital world, forward thinking marketing techniques and technologies are welcomed by many businesses. Focus 360 came to us with a new perspective on 3D marketing, utilising Matterport for 360 degree imagery and videos. We created a brand identity, website design and custom illustrations for Focus 360, inspired by the company’s unique services.
- Brand design
- Brand guidelines
- Website design
- Icon design
- Business card design
- Stationary
Making the brand a reality
We looked into various options and inspiration to ensure we created a cohesive brand identity. The new logo mark aims to reflect the notion of 360 degree views, and was further inspired by Matterport’s visual elements throughout their interactive tours. Ensuring this message was communicated immediately, we used the letter C as the body for the brand mark. This was tailored to resemble the elements of 360 degree technology.
Communicating the message
Alongside our brand identity, we utilised custom illustrations to further communicate Focus 360’s service offerings and make the website an easy place to navigate. By using contrasting colours and a striking teal, Focus 360 was able to be set apart from the competition. In a growing industry, a bold brand and individuality is important for recognition and building a reputable client base.
For a virtual world
Not only did we create an effective brand identity, but we also worked to develop a website design and marketing assets, placing Focus 360 at the heart of the virtual marketplace. Focus 360’s values and services are now reflected through strong branding and cohesive messaging, making for a truly future proof business.
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