A rebrand for
New company, new brand. Henry Best approached the team at Martin Hopkins looking for a corporate branding logo identity to really make an impression amongst his competitors. He required something that would make its mark in the world of commercial property agents whilst maintaining an accomplished and trustworthy impression upon potential clients. What followed from the meeting was the design of his branding design, including new logo brand, signage, website design & build and all subsequent marketing material.
- Brand design
- Website design
- Content Management System
- Brochure design
A new identity for the future
For the branding logo we used a rounded sans serif font that was clean, had a certain style but was also a little friendlier than a traditional sans serif. Used in conjunction with a really smart petrol blue and a deep yellow for added spice and the result was a brand that is both personable and professional. Clarity was needed as the nature of the business is very busy visually and the need to understand the information, from a prospective client’s point of view, was very strong. We implemented a simple hierarchy within layouts for ease of reference and to highlight the fundamentals and used plenty of white space which helps to keep the overall brand from feeling too heavy or cumbersome.
A sophisticated web presence
Not only is a physical brand presence important, but in an age of digital prominence having a website to match is just as crucial. We set to work creating a professional website design to reflect the services offered by Jenkins Best. An effectively functioning website could mean the difference between more enquires or sales and no interactions at all. We felt easy navigation and quick links on the homepage made for a simple user experience. Ensuring everything was easy to find and read across all devices was a top priority during our design process.
Showcasing a business
Jenkins Best has quickly established itself as one of the leading commercial marketers with a string of awards for industrial deals and the business continues to go from strength to strength. A solid base from which to build on, the branding logo is easily recognisable and has a high prominence in the commercial property market. Not only that but their website design showcases the commercial properties they have on offer.
“We would whole heartedly recommend the creative and professional services of Martin Hopkins. Unrivalled for attention to detail, and for their personal and friendly approach. All their work has been to the highest standard and has helped to promote our company in the best possible light.”
Managing Director at Jenkins Best