The Good Dot brand
and packaging design

– a little good adds up.

As an already established brand in the eco product market, Ingreens came to us looking to expand their horizons by creating a new sub brand for their plastic free products. This began with their product branding, brand guidelines and is followed by their product packaging designs.

Brand Design
Brand Guidelines
Packaging Design
Print Design
Marketing Design

A brand design with purpose

Being an eco brand was so important to The Good Dot. They want to make a difference, not only with plastic free products but by doing something a little extra. The concept of the branded packaging utilised a series of dots, that all add up to the planting of one tree. Each packaging design will hold one ‘Good Dot’ – and once the purchaser has collected 7 little ‘Good Dots’, they will have planted a tree! This lead us to their custom tagline ‘A little good adds up’!

A brand design with purpose

Being an eco brand was so important to The Good Dot. They want to make a difference, not only with plastic free products but by doing something a little extra. The concept of the brand was to present a series of dots, each placed onto branded packaging, that all add up to the planting of one tree. Each packaging design will hold one ‘Good Dot’ – and once the purchaser has collected 7 little ‘Good Dots’, they will have planted a tree! From this came their main brand colours and dotted pattern that is added to designs to re-enforce the 7 dot concept. Our creatives also utilised this concept to create their custom tagline ‘A little good adds up’!

Encouraging change

As part of the brand tone of voice, impactful quotes have been injected into marketing to encourage and celebrate change. This began with a range of postcards to send with eco packages as a thank you to customers. The Good Dot wants to be sure that people believe in the power of small changes. That’s why every product packaging is adorned with a Little Good Dot – adding up to a whole lot of good.

Creating something beautiful

Ingreens knew that they wanted this brand to be different, to stand out from the crowd. That’s why the injection of bright, happy, colourful schemes were introduced which can then follow onto packaging designs to make them really stand out on the shelf. Not only that, but we wanted to showcase buying eco friendly products as a truly positive thing. The injection of bold, happy and vibrant colours creates that emotive response of positivity.