Unisan catalogue design.
Catalogue design for the UK arm of this global facilities company to showcase their products brochure in a fresher, more logical and more exciting layout, with a view to developing a more cohesive brand throughout their marketing material.
We did a complete re-design and freshen up of their 185-page company brochure with an emphasis on showcasing new and innovative project ranges, especially those that aid recycling.
- Brochure design
- Print design
Clean & simple catalogue design
As a product catalogue, this was always going to have a lot of information that needed to be clear and legible. Because of the company’s environmental and recycling solutions we were able to utilize fresh, ‘green’ imagery in editorial sections that reinforces the green and clean aspect of the business. Some of the new information lent itself to having a more ‘magazine editorial’ feel, especially when used in conjunction with good quality images. Each section was given a colour code for ease of reference and tabulated information was made clearer with important codes and prices in bold type to match the specific colour sections. We also incorporated ‘up-sell’ features so that customers were aware of other complementary products they might like to purchase and small icons and lozenges to pinpoint special aspects.
Product brochure design outcome
Unisan was very pleased, the catalogue design was well received by customers, both old and new and as a consequence we continue to redesign a variety of catalogues for them, both general and specialist. The corporate theme is being reinforced and expanded, all helping to further establish the company solidly in their field and open up new opportunities for business relationships.
Would not hesitate to recommend them
“As a global company, we are used to dealing with the very best in the field. Martin Hopkins are no exception. They are creative, professional and always get the job done on time. They keep the client informed throughout the project and are always sympathetic to any corporate constraints within any given project. I would not hesitate to recommend them.”
General Manager at Unisan