Zest R&D Brand & Website Design
Making an impact for
research & development.
We created this bold, modern brand and website design for one of our longstanding client partnerships, Zest R&D. As a professional research and development company, it was important that Zest stood out as different amongst their competitors. Despite being a modern brand it was important for it to convey a feeling of being established and trustworthy; as well as being able to stand the test of time. What initially started as a branding project then grew into a full website design, development and build with a turnaround of just 5 weeks. Ensuring brand consistency through all of Zest’s assets meant our outcome was a clean yet lively brand identity.
It all starts with a brand
Wanting to design something new and vibrant, we developed a concept that combined mathematical symbols with a colour palette to reflect Zest’s fresh name. We wanted to show a brand that formed a visual representation of their business. Our logo design utilises an equals sign which effectively demonstrates a hint of their services as accountants. As Zest is a sub brand of accountancy firm Green & Co, the brand needed to be in keeping with this identity but also work as a stand alone brand. As such, we brought through a vibrant green from their group and teamed it with a sophisticated grey-blue colour.
Professional has never looked so good
Our brand design was created to hold a strong market presence and showcase Zest’s professionalism within the research and development field. Each letter of the type has been specially cut to form a unique logo design that cannot be seen anywhere else. The vibrant colour scheme enhances their brand image and increases its presence in this niche market. Easily recognisable, the new brand identity will encourage company growth and appeal to customers new and existing alike.
A new online presence
Following Zest’s new brand identity, we were also asked to design and build a website to enhance their online presence and ensure the best discoverability results. Using the brand guidelines as a base for our design, we used the same soft, mathematically inspired shapes found in the logo for elements across the site. Adding subtle patterns to the backgrounds of each page also act as nods to the services Zest provide. With a new uniform brand and a online platform, Zest R&D is able to further build their reputation and client portfolio with ease.
Let’s talk results
Elevated web design
a strong online presence for increased visibility in a digital world
a longstanding partnership of continuous design support
a new, modern design for a corporate company