Impactful branding for research and development.
We created this bold, modern brand for Zest R&D. As a professional research and development company, Zest knew they wanted a brand that would make them stand out amongst their competitors.
Zest R&D came to us looking for a fresh new brand design that was modern and showcased them as professional research and development specialists. Despite being a modern brand it was important for it to convey a feeling of being established and trustworthy; as well as being able to stand the test of time.
- Brand design
- Brand guidelines
- Business card design
- Stationary design
Creating an identity
We developed a concept that was a combination of the freshness of its name and the mathematical symbols involved in tax savings. We wanted to show the brand forming a visual representation of their business, and how the equals sign would introduce a demonstration of their services into the logo design. The brand needed to be in keeping with the overriding group brand but also work as a stand alone brand. As such, we brought through a vibrant green from their group and teamed it with a sophisticated grey-blue colour.
Modern and professional
The brand design holds a strong presence in the market and advertises Zest as the professional company they are. Each letter of the type has been specially cut to form a unique logo design that cannot be seen anywhere else. The vibrant colour scheme enhances their brand image and increases its presence in its niche market. The easy recognition of the brand will help the company grow in the coming years and appeal to customers new and existing alike.