Data Cymru
Insight beyond the numbers
The need for a rebrand
Data Cymru’s existing brand design was outdated and in need of revival. As a company who works closely with the Welsh Government and other high profile clients, having a professional, bilingual brand identity and clear messaging was vital. Our sophisticated yet bold rebrand aims to deliver on Data Cymru’s goals.
Bilingual branding design
We wanted to make sure that we designed a clear and simple bilingual brand for Data Cymru. This began with a bold colour scheme and clean cut typography. Our designers came together to sketch out initial design ideas, along with a new slogan: ‘insight beyond the numbers’. The vibrant blue hints at technology and mathematics, with a grey colour to add sophistication and professionalism. With a lot of marketing being online, we wanted to ensure that their brand identity stood out in the market as a modern, forward thinking company with the use of a distinguishable blue.
The bilingual logo mark
The logo mark itself is simple and dynamic, combining elements of the ‘D’ and ‘C’ to create a bold icon mark for use throughout social media and online marketing. Crafted to represent the flow of data, the mark speaks for the company with no words needed. This bilingual logo has been injected throughout other marketing materials to become a recognisable statement that makes them instantly identifiable in the market. The new brand design commands a presence on the market and showcases Data Cymru as a longstanding and reliable company. All of this was vital with a long client list and much of their work being done in the government sector.
“We worked with Martin Hopkins to refresh our brand to coincide with the launch of our latest five year strategic plan. They listened to us and took our suggestions on board. Our new brand reflects our vision for the organisation and has been very well received by our partners and stakeholders.”
Richard Palmer Cyfarwyddwr Cynorthwyol / Assistant Director at Data Cymru
